DREAM MACHINE
The word desire often brings to mind negative connotations because of its ability to control us. It is this fear that often forces us to suppress our desires which can ultimately breed a greater need to satisfy our hunger. However, it was Gilles Deleuze and Felix Guattari’s perception of desire as being a constructive force that I realised its potential.
As Guattari mentions, our unconscious mind acts as machine that generates desires and plugs itself into different machines. This led me to believe that our dreams are the source of our desires since they are a stream of our unconsciousness. Dreams are often the driving force behind our motivations and a source of inspiration.
Therefore, the concept behind my poster is based on the theory of our mind’s capability to transform ideas into objects. Much like Brion Gysin and Ian Sommerville’s, Dreamachine, my aim was to create something that would emulate a dream-like state through being stared at for a certain period of time. Furthermore, it is by limiting the amount of elements on my poster that I am enabling the mind to process less information and therefore drift into subconsciousness.
Moreover, it is by entering this state of mind that the viewer may release their desires similar to how the process of daydreaming occurs when the brain is static. Hence, by limiting aspects such as colour or texture on my poster, I am limiting how much influence my poster has over its audience. This is because according to Guattari and Deleuze, “we each have a series of desiring machines inside our heads”. Thus the poster itself serves as a machine that generates desires simply by enabling its audience to drift away from the consciousness of reality and into the realm of unconsciousness.
As Guattari mentions, our unconscious mind acts as machine that generates desires and plugs itself into different machines. This led me to believe that our dreams are the source of our desires since they are a stream of our unconsciousness. Dreams are often the driving force behind our motivations and a source of inspiration.
Therefore, the concept behind my poster is based on the theory of our mind’s capability to transform ideas into objects. Much like Brion Gysin and Ian Sommerville’s, Dreamachine, my aim was to create something that would emulate a dream-like state through being stared at for a certain period of time. Furthermore, it is by limiting the amount of elements on my poster that I am enabling the mind to process less information and therefore drift into subconsciousness.
Moreover, it is by entering this state of mind that the viewer may release their desires similar to how the process of daydreaming occurs when the brain is static. Hence, by limiting aspects such as colour or texture on my poster, I am limiting how much influence my poster has over its audience. This is because according to Guattari and Deleuze, “we each have a series of desiring machines inside our heads”. Thus the poster itself serves as a machine that generates desires simply by enabling its audience to drift away from the consciousness of reality and into the realm of unconsciousness.